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“Passion, I see, is catching.”
Kim Kleeman, President and CEO of Shakespeare Squared, is a former educator and knows what works—and what doesn’t—in the classroom. This blog contains her thoughts on everything from the pending teacher shortage to No Child Left Behind to entrepreneurship and working parents.
Reviewing My Crystal Ball Part 2
Posted on December 15, 2009 at 09:40 AM
[This is the second in a series reviewing my predictions I made at the beginning of 2009.]
My second prediction for 2009? Innovation is a must.
Valid prediction? Yes.
Education and content go hand in hand, and if the term “education” is evolving, so must content. As I said in my prediction, content that educates does not have to be in a textbook. We get educated by videos we watch on YouTube, podcasts we download to our iPod, even tweets on Twitter—I’m a firm believer in this!
As I expand Shakespeare Squared and its offerings, even though I hate to admit it, I don’t know everything. Whether I want to find out how people in a similar situation have handled a business issue I’m dealing with or I have a question on the latest marketing technique, I’ve found a quick tweet on Twitter will provide me with a wealth of information.
YouTube is not just about funny home videos. Twitter is not just about what someone ate for lunch. These are tools to deliver your message and reach your communities. Technology continues to evolve, forcing all of us to evolve as well. The businesses that won’t or cannot innovate will be left in the dust, and we’ve seen this all over. I’ve seen too many businesses—in my industry, in the news, on the boarded-up storefronts—struggle because they couldn’t innovate this year. It’s one of the reasons Shakespeare Squared is so heavily involved in incorporating technology into our work and our offerings—you can’t survive without it.
Check back later this week when I’ll review my third prediction!
