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“Passion, I see, is catching.”
Kim Kleeman, President and CEO of Shakespeare Squared, is a former educator and knows what works—and what doesn’t—in the classroom. This blog contains her thoughts on everything from the pending teacher shortage to No Child Left Behind to entrepreneurship and working parents.
Reviewing My Crystal Ball Part 1
Posted on December 11, 2009 at 02:02 PM
It’s hard to believe, but 2009 is over and we—as a country—collectively survived.
At the beginning of this year, I made five predictions about what I thought 2009 would look like. Was I on track? As we round out the year, I’ll discuss my predictions, whether or not I was right, and why. Then, once we ring in the new year, I’ll look back into my crystal ball and make some new predictions for 2010.
My first 2009 prediction? Education would become a general term.
Valid prediction? Yes.
I predicted that we would see more and more companies focusing on educating their clientele, and we have definitely seen this to be the case at Shakespeare Squared. We do educational work day in and day out, but it’s not the same kind of education we were looking at two or three years ago.
Whereas previously we might have classified our educational content as almost exclusively textbooks and supplemental workbooks, this year has seen our educational content broaden to workbooks one day and whitepapers the next, with a healthy dose of educational Internet articles thrown in for good measure.
People really do want to learn—we’re truly thirsty for knowledge. Smart businesses are getting on board by providing educational content—webinars, whitepapers, podcasts, Internet article series, etc—and are poised for recovery for 2010 and beyond.
Check back next week when I’ll review my second prediction!
