Most recent entries
Subscribe
Kim's Blog
“Passion, I see, is catching.”
Kim Kleeman, President and CEO of Shakespeare Squared, is a former educator and knows what works—and what doesn’t—in the classroom. This blog contains her thoughts on everything from the pending teacher shortage to No Child Left Behind to entrepreneurship and working parents.
Content and Recovery
Posted on February 19, 2010 at 01:06 PM
Now that we have officially rung in the new year, it is time for me to make some new predictions for 2010. And as I look back into my crystal ball, I have 10 predictions for what the coming year will look like—both for Education and content.
What is my first prediction for content in 2010?
Companies will focus on generating quality content to aid them in training, sales, Human Resources, and online marketing initiatives.
Now that 2009 is over (farewell!), companies are looking to enter a period of recovery in 2010 and beyond. Unfortunately, due to cuts in staffing and resources, businesses will need to adapt and adjust to a new sense of “normal.” But with technology constantly advancing, companies have an opportunity to innovate and evolve in order to stay competitive and move forward.
Here at Shakespeare Squared, part of our ability to remain successful is our continuing focus on providing quality content to our clients. And while at one time the majority of our content came in the form of textbooks and workbooks, today we find ourselves creating content (educational, marketing, and more) for a variety of industries. We create and maintain Webinars and podcasts, white papers and Web articles—and in the coming year, more and more businesses will get on board and do the same.
I believe that we will see businesses providing new employee training over the Internet via Webinars, podcasts, and interactive programs and quizzes. Companies will utilize social media communities to align their sales force and increase productivity, and they will implement online marketing initiatives such as e-newsletters as an efficient and less expensive way to connect with their clients. Videos and ways to optimize them will make a large splash on the Web, too—much more so than today.
Most people have heard about social media and online marketing, but how many businesses are placing the right value on these tools?
How will your company recover in this economy? That should be the question your company is asking, and acting on the answers will be the most important move your company can make.
If you would like more information on some of these technologies and their impact on businesses, read our S2EO blog here.
And don’t forget to check back next week to find out my next 2010 prediction for content.
