Kim's Blog

Connecting Through Content

Posted on February 22, 2010 at 01:22 PM

Now that we have officially rung in the new year, it is time for me to make some new predictions for 2010. And as I look back into my crystal ball, I have 10 predictions for what the coming year will look like—both for Education and content.

What is my second prediction for content?

As the economy begins to slowly recover, businesses will use quality content to reach out to their market and connect with their customers.

The recession may come to an end this year, but economists are not predicting much of a recovery. Growth will be slow, job creation will be a challenge, and the housing market will continue to struggle. Economy.com predicts a 1.2 percent growth for Chicago in 2010, and the Chicago unemployment rate is set to peak in the third quarter at 11.5 percent.

But as businesses continue to maneuver through this difficult time, I expect content to play a pivotal role in the recovery process. With the worst of the recession behind us, now is the time for businesses to reconnect with their market and to let their customers know that they are still here. Digital media outlets like e-mail, blogs, social media networks, and e-newsletters offer companies an important opportunity to create viral exposure for their brand and to do so in a relatively inexpensive way.

In order to reconnect with their market during the recovery process, companies can:

• utilize e-mail marketing and clean up their bounce back rate;
• update their LinkedIn status to inform their network of exciting things happening with their business;
• create a Webinar on their latest product or service to reinstate themselves as the authoritative voice within their market.

For more information on e-mail marketing, social media, or other digital media initiatives, go to the S2EO blog here.

Check back next week to find out my next 2010 prediction for content.