Kim's Blog

Videos and Marketing

Now that we have officially rung in the new year, it is time for me to make some new predictions for 2010. And as I look back into my crystal ball, I have 10 predictions for what the coming year will look like—both for Education and content.

What is my fifth prediction for content?

Video will become a hot source of viewership.

If you have ever seen a YouTube video, you know the immense popularity of videos right now. According to ComScore, nearly 178 million U.S. Internet users watched online videos in December 2009. In fact, 33.2 billion videos were watched during just this month.

Believe it or not, I expect an even greater surge in video marketing in 2010—videos have the power to emotionally engage people in a way that is just not possible with fixed text. Studies show the effectiveness of videos in increasing customer interaction, boosting sales, promoting viral sharing, and expanding brand awareness, and new services on the Web make it easier than ever before to create a marketing video.

Companies can embed videos on their Web sites or add them to their online ads to help show off their new products and services. As long as their done right, videos are a powerful tool for businesses to engage their customers and build their brand.

This marks my final prediction for 2010. I look forward to seeing what the coming year brings and whether my predictions come to fruition. Check back next week as I discuss more issues regarding Education and content.