Kim's Blog

The Quality of Our Content: What does this all mean?

In my attempt to finish my comments regarding an Entertainment Weekly article by Stephen King’s, I found myself thinking about my conclusion. What do I want to say? How do I get across my thoughts in a clear concise manner—in other words, with quality content. And then….. my life got busy! Kids’ illness, significant business activity (yay!), and the holidays approaching. Of course, these are all the usual work/life balance issues I deal with, but for some reason the last two weeks have been filled with more than my plate can handle.

Do you feel like this too? Is your content falling behind because you are too busy? My internal editorial team here wanted to write something for me, but they had no idea what my conclusion would be. They are fabulous at taking words and modeling tone, style and any possible topic under the sun. But reading my mind, they cannot do. So first let me publicly apologize to Laura Wasilewski, my Digital Media Manager, who has had to hound me for my thoughts. She does it in a friendly way, but I felt like a kid who hadn’t handed in my homework—I avoided her eyes and made sure we didn’t eat lunch at the same time (only kidding!).

I think the final thought regarding this article (which unfortunately never was posted on ew.com) revolves around the fact that good content, in any format, on any platform, will find its way. But King makes a valid point; we mustkeep storytelling and good quality content at the forefront of our expectations—or else we will find ourselves craving deep characters, complex storylines, and wonderful visuals with nowhere to turn. Embrace the new technologies, but prioritize premium content in any form. Many of the models in television, radio and newspaper (print) are broken and will be changing. But change is not a bad thing—we just need to keep our eye on the prize!