Kim's Blog

Reviewing My Crystal Ball Part 5

[This is the fifth and final in a series reviewing my predictions I made at the beginning of 2009.]

My final prediction for 2009? Supplemental publishers are poised to make a big jump into the publishing pool.

Valid prediction? No.

Well, they may have been poised, but they never took the plunge.

When I first made this prediction, we had been seeing more work from our supplemental publishing clients. Between that and the proposed budgets that called for more differentiated and pre-kindergarten materials, I was sure 2009 would see at least one of the supplemental publishers turn into a major player.

As with my third prediction (third quarter would see business loosening up), the stimulus budgets and proposed monies didn’t materialize in the way we thought—or hoped—they would, which prohibited supplemental publishers from taking the spotlight.

So how’d I do? Three out of five—60% was a failing grade when I was a teacher! But, I will say it was my first time as a professional forecaster, and I think few people could have predicted where this year was going to take us. Hopefully I can shoot for a better score with my 2010 predictions—so come back next year to check them out.

In the meantime, may you have a wonderful, healthy, and happy New Year!