Kim's Blog

Reviewing My Crystal Ball Part 4

[This is the fourth in a series reviewing my predictions I made at the beginning of 2009.]

My fourth prediction for 2009? Repurposing content will be the key—but it’s not as cheap as most think.

Valid prediction? Yes.

This past year was the year of repurposing content! From workbooks to webinars, alignments to articles, many of the projects we worked on involved repurposing existing content into a new product.

But as I also originally noted in my prediction, it’s not as cheap as most people think it will be. It is certainly helpful to work off of existing content, but it still takes a lot of work and creativity to make it into something new. In some cases, it can even be more difficult than starting from scratch, say for example if the original research doesn’t fulfill the current goal, or the source material is out-of-date.

If you’re looking for a way to keep costs down, repurposing your existing content might be the answer—but it’s certainly not free! It still takes time, money, and effort. However, if you’re trying to put out a new product in an era when money and resources are tight, repurposing what you already have can help stretch your dollar farther. It’s certainly a tactic that many of our clients used!

Check back next week when I’ll review my final prediction—and then get ready for my predictions for 2010!