Kim's Blog

Junta42’s 100 Social Media and Content Marketing Predictions for 2010

Last week, I finished reviewing my five predictions for 2009, and as we kick off the New Year, I will begin making some new predictions for 2010 (and hopefully, with a little more accuracy).

But first, I begin this week with a prediction I already made for Joe Pulizzi, founder of Junta42, for his blog on social media and content marketing. As an author, speaker and strategist for content marketing, Pulizzi wanted to know, “What is your prediction for how brand marketers will create and distribute their own content in 2010?”

More than 60 professionals in marketing, content marketing, custom publishing and social media offered their predictions. So, what was my answer? I predict that in 2010 there will be a clear division between quality customized content and content that is created in a factory-like fashion. To read the rest of my prediction—and to see what the other experts had to say--check me out on page 31 of the ebook created by Zmags. You can download it for free here. Or, check out the original blog post with the predictions here.

And don’t forget to check back next week to find out my other predictions for 2010.