Kim's Blog

I Wish I Had A Crystal Ball Part 6

In previous posts (see “I Wish I had a Crystal Ball [ Parts 1-5]” below), I talked about the difficulty of trying to make a 2009 sales forecast. Confident in my knowledge that my company’s commitment to quality was not going to change, I knew another certainty for Shakespeare Squared.
Technology is key. Not only do we talk about our latest gadgets here, but we also love to take on digital and multimedia projects. This is a personal passion of mine as I think technology can be utilized in so many different ways. It is also a solution. I might be giving away a trade secret here but our partnership with IBM in creating an automated platform for our entire business (from lead generation to final invoicing) has taken mundane, time consuming tasks and made them obsolete. We can know focus on what we love - education, people and content. 
Since we have a variety of clients, we here at Shakespeare Squared have to stay on top of the latest tools. Some are design and production, some are content management, and some are process tools. We even create our own tools. We have developed a leveling software tool, an automated content tool and others. Why?  Because technology and how we utilize it makes all the difference! I think most would agree that technology and how your company adapts to it will create a competitive edge moving forward.
In my mind, developing e-books and podcasts, webinars and digital online edutainment games are all great possibilities for our clients.  Maybe you need simple content such as a white paper, or a blog, or an e-newsletter. All of these tools are helpful in reaching your market, providing e-commerce opportunities and making your presence known globally.
So, since these are things I know, I decided to make my predictions based on this information. And guess what?  I was right. The first week of January broke open a slew of new projects and we are busier than ever. I am happy to report that even though times are tough, staying true to the vision I set may just be the answer. Stay tuned for my predictions about what the rest of 2009 will look like.