Kim's Blog

I Wish I had a Crystal Ball [Part 4]

In previous posts (see “I Wish I had a Crystal Ball [ Part 1-3]” below), I talked about the difficulty of trying to make a 2009 sales forecast. Confident in my knowledge that my company’s commitment to quality was not going to change, I knew another certainty for Shakespeare Squared.

We choose to take on a variety of projects rather than staying focused in one area. This allows us to make connections and to understand all aspects of quality content.  Because we work in education, trade publishing and with web companies (such as Howstuffworks.com), we find correlations in many different areas of work we concept. There is something satisfying about finding a thread from the latest trend in Differentiated Instruction to writing a white paper on multiple intelligences to producing a podcast for a company celebrating different management styles.  I think that’s why I enjoy reading Malcolm Gladwell. His books, Blink, The Tipping Point, and The Outliers often make correlations across industries, cultures and groups of people. In this line of thinking, I feel the variety in the projects we collaborate on makes us experts in content. My internal staff works with experts in a specific area or discipline and makes sure the information is of the quality we have come to expect. But understanding what quality content is and how to achieve it time and time again has gained us a strong reputation. I, also, think at this time in the economy, diversification (with focus of course) helps us stay busy- a good thing!