Kim's Blog

Content and SEO

Now that we have officially rung in the new year, it is time for me to make some new predictions for 2010. And as I look back into my crystal ball, I have 10 predictions for what the coming year will look like—both for Education and content.

What is my fourth prediction for content?

Companies will demand higher quality content to boost SEO results.

If you have ever searched for information on the Web, you know how frustrating it can be when all you find is junk—nothing but a long list of computer-generated articles and unreliable Web sites. And with the seemingly endless amount of information available via the Internet nowadays, it is becoming increasingly difficult to sort through all of the spam.

However, companies with a strong online presence understand the saying, “Content is King,” and I expect more and more businesses to recognize the value of content in the coming year.

The bottom line is that consumers are sick of all the white noise out there. They fast-forward through commercials, tune out advertising messages, and delete spam from their e-mail inbox without even reading it. If your company expects to reach your customers, you have to create engaging content that they will find relevant and meaningful.

Here at Shakespeare Squared, we recognize the importance of content everyday through the work we do for our clients. As businesses continue to push social media, SEO, and other online marketing initiatives, it is the companies that focus on quality content that will stand out. To learn more about why content matters, read the S2EO blog here. 

Check back next week to find out my last prediction for content this year.