Kim's Blog

2009 Predictions #2

In my previous post (see “2009 Predictions #1,” below), I followed up on my “Crystal Ball” series with my first prediction—that education is a general term.
First, let me apologize for the delay in my predictions! With a busy work life (I’m heading out to the WPO conference in San Diego later today) and a busy home life (some minor surgery on my littlest guy, who’s doing great), I’ve gotten a bit off track. But don’t worry, I’m back with my latest prediction.

Innovation is a must. Just as education is a general term, so is content—one of the main things Shakespeare Squared provides. Content that educates does not have to be in a textbook. It can be in a video, a podcast—even a Tweet on Twitter!

Though traditional educational content will always be at our core, early on I knew we weren’t just going to focus on textbooks. And as I mentioned in “I Wish I Had a Crystal Ball [Part 4],” we have a much more well-rounded experience that allows us to make deeper connections in all of our work. We’ve branched out more into trade publishing and web work in the past few years, and not only do we have a better background for our work, but it’s kept us busy during some tough months.

Whether your innovation is into a new topic or a new medium, it never hurts to think outside the box. And in this uncertain year ahead, it might just be what keeps you going.

Check back next week for another prediction!