Kim's Blog

2009 Predictions #1

The hard thing about predicating is that you actually have to… wait for it…..predict. You have to take a risk.  Put yourself out there. Make bold statements and try to achieve them. So, am I ready to take a risk? Always!  I wouldn’t be an entrepreneur if I wasn’t. But it’s hard. Most people are not exactly looking to take risks right now. Most businesses are taking the safe route. Most conversations in the news are about saving, not spending. 
So clearly it’s not a good sign on my part if its March already and I haven’t made a prediction yet.  What’s holding me back? Well, working to maintain my core business is a primary goal. Maintaining a culture and staff morale when outside forces affect us every day and well….winter. For those of us in Chicago-like weather, March really feels like the “beginning” of the year. The snow, gloom, and cold do not make me feel motivated to change, well, anything.
But, my digital media manager, Laura, has sent me an email every day. Yes, everyday bugging me to predict. Telling me to make some decisions and get it down into a blog entry. Thanks: Laura!
I love writing, I really do but isn’t this one of those things we tend to drop? Well, not me boy.  I am committed to my predictions. So here is the first one for 2009:
Education is a general term. We will begin to see many companies educating their clientele.
If you are a company committed to your brand, then one of your main focuses should be on educating your clients. Whether you are an association or a retail business; whether you are a restaurateur or a fashion expert, people want to learn, they want to know more about you and what you stand for. So take this time to get your marketing message out there.  Take time to educate your clients on broad industry related topics. Spend the time to share information. This will be a great strategy for you in the long run.
Stay tuned for another prediction. Do you have a prediction?  A comment on my prediction?  I welcome your thoughts.